Professional Certifications

Conversion Optimization Certification

By earning the Google Conversion Optimization Certification, Google recognizes my ability to:

• Assess the impact of user experience beyond the click
• Collaborate with key partners to build a more user-focused organization
• Describe the core components and value of conversion rate optimization
• Explain the role marketers play in ensuring fast mobile experiences
• Explain the role marketers play in creating a seamless user experience
• Implement best practices to increase personalization in the user experience on mobile
• Boost creative performance with experimentation.

Google Marketing Platform product certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. This certification exam is designed for users with hands-on experience, and will test on specific predetermined criteria aligned with critical job tasks. About this exam: Demonstrate your mastery of driving growth with mobile experiences. This exam tests knowledge across a broad range of topics related to mobile user experience. Users completing this exam should have a familiarity with mobile as an acquisition channel and understand its role in online behavior.

Google Ads Creative Certification

By earning the Google Ads Creative Certification, Google recognizes my ability to:

• Ability to make effective ad creatives based on Google’s research-backed guidance and use helpful tools and resources throughout the creative life cycle.
• Use Google’s tools and resources throughout the creative life cycle.
• Boost creative performance with experimentation.

Google Analytics Certification

By earning the Google Analytics Certification, Google recognizes my ability to:

• Ability to use Google Analytics 4 to gain valuable insights and make marketing decisions.
• Certified users will demonstrate an understanding of Google Analytics, including how to set up and structure a property, and use various reporting tools and features.
• Set up a Google Analytics 4 property for a website or an app
• Collect the data you need for your business and use the various reporting tools and features
• Recognize key measurement features that can show the effectiveness of your online marketing efforts

Google Campaign Manager 360 Certification

By earning the Google Campaign Manager 360 Certification, Google recognizes my ability to:

• Ability to perform critical tasks and workflows with Platform products.
• The Campaign Manager Certification exam covers planning, implementing, reporting, and troubleshooting reservation buys while working across partners. It also assesses ad tag delivery, measurement, and troubleshooting methods used to optimize performance.

Google Ads Display Certification

By earning the Google Ads Display Certification, Google recognizes my ability to:

• Ability to develop effective Display strategies and campaigns that achieve specific marketing goals.
• Translate a vision for online marketing into a coherent digital marketing strategy
• Develop a Google Display strategy with wider company marketing plans
• Generate a plan to increase awareness, consideration, action, and retention using Google Display
• Develop a plan to reach new and existing customers with Google Display Audiences
• Ensure the Display marketing plan is in alignment with the digital marketing budget

Google Ads Search Certification

By earning the Google Ads Search Certification, Google recognizes my ability to:

• Ability to leverage automated solutions like Smart Bidding to boost campaign performance for specific marketing objectives.
• Translate a vision for online marketing into a coherent digital marketing strategy
• Develop a Google Search strategy with wider company marketing plans
• Generate a plan to increase leads, sales or web traffic using Google Search
• Ensure your Search marketing plan is aligned with your digital marketing budget